Understanding Disney
By:Janet Wasko
Published on 2013-06-07 by John Wiley & Sons

Since the 1930s the Walt Disney Company has produced characters, images, and stories which have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many children as well as adults? In this major new book, Janet Wasko examines the processes by which the Disney company - one of the largest media and entertainment corporations in the world - manufactures the fantasies which enthrall millions. She analyses the historical expansion of the Disney empire, examines the content of Disney's classic films, cartoons and TV programs and shows how they are produced, considering how some of the same techniques have been applied to the Disney theme parks. She also discusses the reception of Disney products by different kinds of audiences. By looking at the Disney phenomenon from a variety of perspectives, she provides a fresh and comprehensive account of one of the most significant media and cultural institutions of our time. This important book by a leading scholar of the entertainment industries will be of great interest to students in media and cultural studies and will appeal to a wide readership.
This Book was ranked at 38 by Google Books for keyword fantasy book.

Book ID of Understanding Disney's Books is GQfk_5oMrCcC, Book which was written byJanet Wasko
Book which was published by John Wiley & Sons since 2013-06-07 have ISBNs, ISBN 13 Code is 9780745669045 and ISBN 10 Code is 0745669042

Book which have "272 Pages" is Printed at BOOK under CategorySocial Science
This Book was rated by 2 Raters and have average rate at "4.0"
eBook Version Availability Status at PDF is true and in ePub is true
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